Lead Generation Using Facebook – The How-To Guide For Beginners

Have you ever wondered how brands and companies do lead generation using Facebook?
For starters, I know I do. You have seen others doing it but you have absolutely no idea how it is done (or you may have tried for some time and still can’t seem to find a workable strategy.
So, when you finish reading this post, you will discover some nifty tricks and best practices which will double your Facebook lead generation in no time. Ready?
Make no mistakes as the steps below are extremely easy to implement. The only thing which you may require is time and wits to constantly test out the steps for the best results.
It is important to remember that these steps will work well in most situations and business environment. However, you must always keep track of the progress and tweak them from time to time (more of the best practices below).
Facebook Lead Generation

How to generate leads using Facebook Posts?

Want to generate leads from Facebook? It all starts with the common, Facebook posts. According to HubSpot, there are 6 types of Facebook posts that will generate you, leads.
So, there are two types leads:

  • Direct leads
  • Indirect leads

Direct leads are usually generated by sharing content (blog posts for example) that directly links back to your landing page, form etc. In these pages, readers are able to enter their contact information and details in return for freebies which can range from exclusive invites, guides and secret deals.
On the other hand, indirect leads are using Facebook directly to convert readers into your subscribers (or potential subscribers). For example, indirect leads can be generated using a various call to actions (CTA) in Facebook posts itself. With this, your ultimate goal is to convince your readers to engage with the call to actions which will generate leads for you.
Both of these forms of lead generation are extremely important and will work hand in hand especially for your lead generation projects. Therefore, do not just focus on one type of lead generation as you may losing out a huge opportunity on another.

Tip 1: Cover image and call to action button

By now, you should know about those call to action buttons which Facebook had implemented for pages. You can choose from a different range of buttons such as Contact Us, Watch Video, Shop Now and even Book Now.
All these features are great especially when you are planning to increase your lead generation using Facebook.
As for the cover image, it is pretty clear and easy. Choose a good image for your Facebook cover photo that represents your brand and upload it to your Facebook account. The image chosen must be powerful enough to encourage your readers to follow you as well as to feel engaged with your readers.
Great images can be found at:

  • Deposit Photos
  • iStock Photo
  • Fotolia
  • Big Stock Photo

Sure, some of these photos will not come dirt cheap; but at least, they will be unique for you and your brand!

Tip 2: Using Facebook to launch and promote your webinars

More and more entrepreneurs are using Facebook to promote your webinars … and you should too!
If you want to organize a webinar, capturing the lead is extremely important regardless the business nature you are in. There are two ways to go around this.
The first one is to use Facebook advertisements to promote your webinar. This means that your potential readers will be redirected straight to your landing pages when they click on your advertisement.
The second way is to use Facebook Event to create a separate event. This means that when someone is invited to a Facebook Event (and signed up for it), they will automatically receive notification of the popular activities on that Event page.
See also: 6 Reasons Why You Should Start a Facebook Store Now

Tip 3: Utilizing forms on tab

Did you know that you can use those tabs (on your Facebook page) to generate leads on Facebook?
For starters, there are dozens of email marketing service providers who have their own applications and you can use these applications in your Facebook page tabs.
For example, GetResponse is a great email marketing provider with a super easy to integrate subscription form on the tab. When readers click on the tab, they will be directed to a page where they can sign up for your newsletter. And GetResponse is not the only email marketing provider who provides such: Aweber, MailChimp and Infusionsoft to name a few.
Important tip: Always remember to adjust the location of the tabs to maximize the opportunity to generate leads directly from your Facebook page.

Tip 4: Extend your content reach using Facebook Advertisements

The fourth tip is a no-brainer for many. And you may actually know about it already.
Facebook Advertisements work for ALL businesses. It doesn’t matter what industry or business you are in, Facebook advertisements will work for you.
If you are worried that you do not have the budget for Facebook ads, don’t worry!
You can start Facebook advertising as low as $10 a day and trust me, these Facebook advertising credits will go a long way for you!
But wait!
How do you actually use Facebook ads?
For starters, you need to have a specific audience in mind. In order to do so, you can use the Facebook Ads manager (insights) to determine the type of audience which fits your need. The insights will provide chunk load of information such as:

  • Gender
  • Location
  • Language
  • Household income
  • Educational level
  • Relationship
  • Interest
  • Behavior
  • Mobile devices

And the above are just a fraction of the choices you have.
Once you have a plot in the information, the insights will provide you a range of audience which are interest with your product, as well as a rough estimation number of reach.
It is always important to target a specific audience compared to a bigger range as you want to have quality leads above anything else.
Facebook has over 1 billion active users and yes, it is literally 1,000,000,000 potential customers which you can reach. Generating leads using Facebook is extremely easy and more importantly, possible. Sure, some of these tips may require some form of a budget but you will generate more leads than you can ever image!
See also: Top 10 Facebook Tools For Serious Marketers