​​Implementing Video Marketing Into Your Brand’s Website – A-Z Guide

When you are trying to market a business, there are so many important things to consider. First and most importantly, you should create a website. Once you’ve done that, you will need to create content for it. Recently, video marketing content has been on the rise, given its proven revenue growth and audience engagement improvements. There are several formats for video content, including anything from TikToks to long-form informative YouTube videos, all of which can be used to connect with your audience on a new level.

Implementing Video Marketing Into Your Brand’s Website

Why should my brand use video marketing?

Video marketing can be a great way for brands to increase their reach and sales, as well as deliver educational and longer-form content. Video marketing gives businesses an opportunity to share things such as their history, aims, and reviews, as well as an overview of the business as a whole.

Video marketing opens up a new format to engage with your customers and establish stronger brand awareness and feelings of trust. It can be used across a variety of platforms, it is great for social media but can also be used as a feature on your website to provide educational content.

  • Awareness

Adding video content to your website that connects to your social media channels and vice versa can give your brand access to new demographics and audiences, especially across video-only platforms like YouTube or TikTok. Providing your audiences with additional content formats will increase your reach and expand your brand awareness.

  • Boost Engagement

Video marketing can really boost engagement on your website, both encouraging audiences to stay on the website for longer to finish watching videos, and if you implement a call to action at the end of each video users will be encouraged to interact and leave comments and replies.

  • Increase Conversions

Informative and educational video content can increase audience interest in your brand. 84% of customers report that they have bought a product or service because of a brand’s video. Video marketing is proven to engage customers and increase conversions and can increase leads for your business.

  • SEO results improved

If your audiences are more engaged, your Search Engine Optimisation (SEO) will increase. Include keywords in both the title and description of your videos and content placed on YouTube will start to show up in searches. This in turn increases traffic, reducing the need to spend extra money on paid advertisements.

  • Thought Leadership established

Video content is ideal for creating and sharing educational content. Videos can be used for a number of things, such as webinars to present and pitch your brand, how-to videos related to your brand, product demonstrations, and FAQs, as well as marketing videos where you can share your knowledge and promote your brand.

How to develop and implement video marketing

Now that you know why video marketing is useful and you’ve learned some of the benefits, the next step is to learn how to develop and implement a strong video marketing campaign for your website.

  • Equipment

To create a successful video you don’t need a professional recording setup. If you’re just starting out, a few basic pieces of equipment will suffice. Make sure you have a camera to record, either a DSLR camera or even just a mobile phone, and an easy-to-use software or online tool like an online video editor is a great place to start. Invest in some lighting gear, like a well lit video is important. Lighting kits can be picked up easily for a low price and will vastly improve the quality of your videos.

  • Microphone

One of the most important pieces of kit you’ll need to create great video content is a high-quality microphone. The audio quality of a video is more important than the picture, so make sure this is where your focus goes. Also, make sure you have a nice quiet place to record from where you won’t be disturbed or interrupted during recording sessions.

  • Upload to a Hosting Platform

Once you’ve recorded and edited your content, the next step is to upload your finished video to a video hosting platform. This will help you to reach new audiences and bring more traffic to your website. YouTube is one of the best choices for this as it is one of the biggest search engines in existence, so will have a wide reach.

If control over who shares and views your content is more important to you, however, there are a variety of great video streaming platforms you can work with.

  • Write a Script

If you’re uploading any content to your website, you want it to be well-researched and accurate. Videos are no exception, so take some time out to research your topic thoroughly and write out a script or outline before you start recording to keep you on track. Work out the main points you want to make and any important aspects you want to cover.

Follow these steps to implement a successful video marketing campaign on your website and see the improvements for yourself.