You have created an awesome blog post and you can’t wait to share it across varies social media platform. The process of creating a long post may take you several hours to complete and you probably do not have any more time to craft more content for your social media.
Luckily with tools such as Hootsuite and Buffer, you can easily create scheduled posts that help a lot. But that comes with another challenge.
Until date, you are receiving limited success over social media marketing and you are now wondering if your content is alright. After all, spending hours writing a blog post and not able to increase the web traffic is extremely demotivating.
So, how can you do it properly? More importantly, how do you successfully market content across various social media platforms?
In this article, you will discover everything you need to know to create powerful posts that will drive the engagement level on your social media account. Are you ready?
How To Successfully Market Content Across Social Media?
1. Create different social media posts for specific platforms
Most of us are guilty of this. We often create one social media post for multiple social media platforms. After all, it felt easy by creating just one post and share it across various social media accounts via Buffer or Hootsuite, right?
As much as that can save you, it is not advisable in any case. Posts created must be very focus and it should be targeted to the specific audience.
Sure, you may still ‘recycle’ the posts but trust me, it comes with many disadvantages. Here are several disadvantages that you may experience when you do not create specific posts for specific social media platforms:
- You may not reach the desired audience because of the generic social media posts
- Audience may not resonate with you
- Different methods for different social media platforms
How to fix this?
Take time to craft the right post for different social media platforms. This is because each social media platform requires a different type of post. For example, Pinterest is a social media platform that focuses a lot on images. Therefore, sharing an update focusing highly on an image would be a great option to increase engagement level. On the other hand, Twitter is a platform that is highly effective when you share short form content.
2. Timing is everything
The success of marketing your content across social media depends highly on timing. And yes, timing is everything.
Timing is important as you want your post to be visible to all your potential social media followers and a post that is not visible to the expected reach is a failed social media plan.
There are many tools that ensure that you are able to reach the maximum number of reach for every post; namely Hootsuite, Buffer, Sendible and much more.
How to determine the best timing to publish a social media post?
There are several ways for this and one of them is by using analytics. Social media platforms such as Facebook and Twitter have inbuilt analytics which allows you to determine the best time to publish a social post. Statistics can be viewed relatively easy and you can analyze the report to determine the best time to publish a social post.
Apart from that, there are also automation tools such as Hootsuite that provide recommended time to publish a post on social media. All you need to do is to upload the content to the program (or dashboard) and click the ‘automatic schedule’. Then, you can leave it to the system to automatic publish the post based on the inbuilt algorithm that will ensure a bigger reach and engagement level on your social media account.
3. Consistency is also important (and should not be overlooked)
Apart from timing, consistency is the key to your social media marketing success. If you are constantly sharing updates on social media on 2pm on a weekday, you should continue to do so constantly. This is because your social media followers (and potential customers) have expectations especially when you are on social.
Once you have ‘break’ their trust, you are going to face a lot of challenges and they may even decide to ignore your social media posts. In a long run, you are going to lose more audience than you could actually acquire.
How to be consistent on social media?
Consistency is practiced when you are able to perform and provide the same results in a repetitive cycle. In order to be consistent, you need to have proper social media planning that involves:
- Type of posts to share
- Time of publishing the social media posts
When it comes to consistency, you need to consider the different frequency (post updates) based on different social media platforms. Some social media platforms such as Twitter and Facebook usually work well with more than five updates per day while more business-liked social platforms like LinkedIn is more effective with a smaller number of count.
4. Using different call to actions (CTA)
Call to actions or CTA plays an important role in your social media marketing success.
What is a call to action?
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”. Source: Wikipedia.
You do not need to add a call to actions in every post you publish but it is always recommended to practice using at least one CTA per every few posts.
A Proper call to actions will encourage your social media followers to like, share and even comment on the social post which indirectly, will increase the overall engagement level.
Here are some ideas that you can integrate call to actions with your social media marketing:
- Ask thought-provoking questions
- Include beautiful images fit specifically for that social media platform
- Offer free content (or any other freebies) in return for an action you require your followers to do
Now it is your turn!
What are your strategies do you use when you want to market content across different social media platforms? Leave a comment below and let’s discuss further.
See also: 6 Easy Steps To Produce Quality Content On Social Media Constantly