It’s true that initially the term ‘social media’ used to dwell in the rare stratosphere for only rock stars and presidents to avail, but things have taken a different turn in today’s world. With the advent of technology and implementation of the same on every economic front, suffice to say that the corporate arena is inclining towards the likes of social media in different fields.
Yes, it has become an effective channel for job seekers to some in cognizance with a variety of career options, but is that it?
Experts often say that even if you’re living in a cave for the past one decade, one should always know the importance of social media in compliance with different business practices. This also means that even if you’re not controlling the social media pages for your company, it is anyway being talked about by the customers. Hence, here are a few ways in which you can use social media to the benefit of your budding business.
How to Grow Your Business Using Social Media Channels?
Know your Goals and Business Objectives
Although it’s presumed that you know your company’s business objectives, but knowing them crystal-clear is the first step towards achieving an active social media presence. This means that whatever may happen, you should always know what you are chasing. Before you start posting, make sure that you know what you are going after. Get the know-how of every social media platform, the way they work and the kind of audience that holds the majority on each one.
Stop Being Ignorant and Stay Active in Conversations
According to a study by BIA/Kelsey’s Local Commerce Monitor, 74.5% of small and medium businesses use social media to promote their services amongst different customers. You might be living in ignorance, but your competitors are already winning over the audience by their active presence. It’s time for you to get adapted to all quick changes that happen on different platforms.
In addition to this, perhaps it’s also the right time for you to start interacting with your audience on a regular basis. It’s natural that a client will voice his opinion if he’s happy or unhappy with your products and services. It’ your duty to map the correct networks your audience are spending time on. Seek efficient ways to engage with them for them to feel at ease.
B2B Works as well
Okay, it is a big deal that you need to increase your customer outreach, but what about other ways that stand lucrative as well?
Yes, social media does provide you with the opportunity to work in collaboration with one-another. You can always work in alliance with different organizations on platforms like LinkedIn. This way, any business can foster sales, customer relationships and share profits with other businesses as well. Developing a strategy for different social media accounts is just a new way of educating your leads about different services that stand to be availed. So, why not let your business partners flourish at the same time!
Appoint Professionals and Set Trackers to Gauge Growth
Truth be told, if no one is delegated to take care of your social media presence, then it is bound to fall through the cracks. The need of the hour is for you to find a social media freak and give him charge of your Facebook posts, tweets, Google+ content and the updates on LinkedIn.
Moreover, one thing that often pays off is taking help of software and programs that help your system to track any worthy ‘mentions’ and also any industry topics that fall in the same domain. Using applications like HootSuite and TweetDeck and assigning metrics to understand client satisfaction levels and other issues pertaining to your business is what that pays off, eventually.
It is no rocket science, indeed. Crafting a social media strategy is all about the right timing and tapping the audience’s tone. With a wee bit of research and hard work, your company will surely create a surge over different platforms that entice customers.