Let’s face it – if content is king, then content marketing is his majesty’s significant other. Over the past few years, it has become one of the most important features when it comes to company’s marketing strategy. Though marketing is something that is considered efficient only if you can afford it, for startups it doesn’t have to be the rule. We’ll try to focus on benefits of both startups and content marketing and see what we can take from both.
How To Do Your Startup’s Content Marketing Like A Boss
What content marketing is all about?
You probably know, but just in case you don’t, it all started with Dr. Oetker and John Deere. Dr. Oetker started printing recipes on the back of baking soda bags and John Deere printed The Furrow, agricultural magazine to educate people about the use of new technologies and not to sell any equipment directly. The same principle regarding content marketing remains today – it should be a problem solver. The same way John Deere solved problems for farmers and Dr. Oetker provided new recipes, you should focus on solving the problem for your audience or potential customers.
Ready, set go
First, you’ll have to do your research. How well do you know your audience/customers? Not well enough? Get to know them. See what are their interests, what do they think about your products, features. Is there anything from your niche that could be explained better? Be the first one to do it. Or at least, start a discussion and make them suggest how to solve a certain problem.
What kind of content should I make?
It depends on many factors, such as niche, your product, website, type of content you produce. If you don’t have a blog on your website, now is the perfect time to start one. For example, many marketing and SEO agencies publish trends and case studies on their blog. Learn from them, get some influencers from your niche to guest blog and write about some issue or situation from a personal experience. Free, useful content is what will drive people to your blog, and thus, to your website. Are you developing an app? Great! Tell us what problem does your app solve and why it is different than other apps. People love straightforward, problem-solving content.
Also, there are many different types of content you can produce, but have in mind – keep it visual, and keep it simple. Short forms like gifs and infographics are great when focusing on a particular feature of your product you’d like to emphasize. If you can provide your website’s audience with relevant information using these forms, then do it.
Defining your strategy
Assuming that you’ve picked up the type of content that would fit your needs best, it’s time to think about how and where to distribute it. As mentioned above, if you don’t have a blog, then it’s time to setup one. Since you’re a startup with (presumably) limited budget, a simple WordPress blog will be perfect. It’s very important to have a constant when it comes to publishing blog posts. If you publish a blog post per week, chances are that not many people will read it and share it. Always make sure you can produce at least three blog posts per week, and make it good quality content. Use your blog to educate people and give them free information and they’ll return to you continually.
When it comes to visual content, consider making video tutorials for using your app or service. Videos can help you with raising your brand awareness and providing information to potential users and customers. Videos help potential buyers and customers to better understand your product or service.
Images are that type of content you’ll always have to be focused on. Whether it’s an infographic, image of your product or a simple meme, tweets with images are reported to receive 150% more traffic.
You know that good old “The customer is always right”? It hasn’t changed much. While it’s almost impossible not to have at least one “bad” review, you can prevent this by asking users to provide a feedback on your services or product. You can also use some of them as testimonials on your website later on.
If you had any experience with creating your startup’s marketing strategy, do tell how it worked for you in the comment section below.
See also: How Content Marketing Helps to Increase Traffic by 60,55% in just 5 months