Everyone knows that social media is a great way to not only drive traffic to your website, but also to drive sales of your products. When you have lots of sites to keep up with, however, social networking can become a real time suck. You may start to wonder if there’s a better way to keep your feeds updated with quality social content. Worse yet, you may begin to wonder whether you are actually getting enough return on your time investment.
Luckily, there is help. Here are five tools that can help you increase the frequency and quality of your social content, and in the process help you provide more valuable content to your followers.
5 Tools to Help Pump up Your Social Content:
This handy tool is ideal for video uploads and syndication. TubeMogul allows you to add a video to dozens of sites with the click of a button, rather than having to load it on each social-media site individually. As a bonus, TubeMogul tracks the views on each site so that you can see where your video got the most views and how long people watched it.
This site is perfect for sharing more in-depth research and information with your social-media audience. SlideShare allows you to upload presentations and PowerPoints, and you can even add an audio soundtrack. The best thing about it is the high pass-along rate. People share and connect based on the content they find compelling.
3. Nutshell Mail
Imagine not having to check in with all your social-media sites every day — oh, who are we kidding, every hour — and instead receiving an email that compiles a summary of everything that’s taken place on your newsfeeds. The best part about Nutshell Mail is that you can schedule the updates yourself, ensuring that you receive them in a timely manner that works on your schedule and as frequently as you’d like. It’s most helpful for monitoring the social networks you don’t check in on as often.
Want to find out what’s trending on social media? SocialMention is one of the best tools to find hot topics. It indexes what people are talking about on blogs, tweets, message-board posts and more. You can also search by videos and images, which is especially helpful if your company is trying to push into visual media.
This tool can help you with social-media posts and search-engine optimization. Type a word into the Ubersuggest box, and it will comb through Google Suggestions to give you the top terms being looked for at that moment. You can also search by specific segments of Google, such as images, news or video, and then download the terms for future use as well. It’s a great place to come up with keywords that will resonate in your social-media posts, in addition to finding topics that people want to read. It also helps to sort sources by credibility, which can be invaluable in providing high-quality content to your social-media followers.
See also: Managing Social Media with Kuhcoon