video_on_instagram

 

Facebook officially introduced a few hours ago: Video on Instagram. Today (June 20) at the Facebook Headquarters in Menlo Park, Instagram co-founder Kevin Systrom presented the new product to the members of the media, the much talked about video functionality: Video on Instagram.

Comparing to Twitter’s 6 second looping videos called: Vine, with Instagram you can make videos up to 15 seconds.

Instagram added thirteen filters specifically for video mode as they said on their blog:

 

“You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.”

 

Instagram Video has 3 main principles: simplicity, beauty and community. If at the end of February, Instagram passed 100 Million Active Users, today Instagram’s  co-founder Kevin Systrom revealed that Instagram now has 130 million monthly active users.

 

Video on Instagram can be on your smartphone starting today: Instagram for iOS version 4.0 is available for download in Apple’s App Store and Instagram for Android version 4.0 is available on Google Play.

 

Do you think Video for Instagram is a better app than Twitter’s Vine?

 

Adi Domocos is the Founder of Hot in Social Media. After working for several years in different international companies from Marketing Manager to Country Manager, he decided to launch a site in a field he really loves: Social Media Marketing. He’s a social guy who tries to help and cheer up those around him.