Name three words that can scare a marketer. We bet the most popular are: Facebook changes algorithms. Because whenever you had the impression you have mastered it all, they do it again.
At the F8 this year, Mark Zuckerberg has announced that Facebook will change algorithms throughout the year, becoming a more and more personal social network, but no one imagined so many changes in such a short period of time.
They say that the goal of the news feed is to connect people and give them the information they need. That it is not about the period of time users spend there, but the quality of the time spent scrolling on the social network.
So let’s see what’s new!
All the changes in the algorithms come after a period of surveying users about what would they like to see more on their newsfeed or who they want to keep in touch with.
Better connected with the people around
Surveys that were given to Facebook users allowed their representants to better understand their needs and affinities. Towards people or businesses. But in this case, we are talking about people. Historically, they have studied people’s behaviors looking for patterns related to their interactions: what posts they react to the most, which friends they are more close to etc. And after results came in, they have created this new Facebook algorithm which won’t let users see less from other friends or businesses, but see more from the ones that are more connected to. In real life maybe as well.
Posts users care about
As well as in the people’s case, users will, from now on, see more posts they might be interested in. The system used to know their affinities was the same as in the people’s case.
So from now on, you will see more posts of what Facebook thinks you might be interested in. Actually, you might have even started to see them already.
Will this impact my business?
Facebook representatives say that businesses that have a Facebook page will not be impacted in any bad way. More than this, they say that the content you will share can actually get to people that might be interested in it.
What do you think about the new change? Will it impact businesses?
See also: Facebook Updates Video Ranking Algorithm to Prioritize Original Content