7 Steps to Developing a Social Media Marketing Strategy

Creating a social media marketing strategy means drawing up an outline of everything you plan to do using social media and the results you intend to achieve. It guides your engagements and lets you know when you’re succeeding and when you’re not. When you need to raise brand awareness, the significance of social media marketing is undeniable. Your strategy will be more successful if it is precise and properly timed with a social media content calendar.

In this post, we’ll discuss seven simple ideas on how to create an excellent social media strategy for your business.

A social media strategy is a blueprint that describes your social media objectives, the methods you’ll adopt to achieve them, as well as the analytics to assess your performance.

7 Steps to Developing a Social Media Marketing Strategy

1. Clearly Define Your Objectives

Creating a winning social media strategy, start by outlining your goals and objectives, as your social media plans should be aligned with your entire marketing goals. While setting the goals, ensure they are SMART. 

  • Specified
  • Measurable
  • Achievable
  • Relevant and
  • Time-bound

So, you may come up with a SMART goal like this one: “We’ll adopt WhatsApp for customer support, and by the end of the quarter, we’ll have lowered our average reaction time to less than two hours.”

2. Know Your Customers

It’s important to recognize who your main audience is and what they like to consume on social media. As a result, you’ll be able to come up with content they’ll appreciate, engage with, and share. This is also vital if you wish to convert your social media audience into actual customers. You should be aware of the following when it comes to your target customer:

  • Average earnings 
  • Age 
  • Region
  • Hobbies, etc.

Gather data on your buyer’s personality, and don’t assume you know them already. Talk to them through an easy VoIP solution and gather the necessary data. Social media metrics can also reveal a wealth of data on your audience, including their demographics, where they reside, as well as how they engage with your product or brand. For example, a ride-hailing company in India, Jugnoo, was able to identify the demographics of their intended audience using Facebook Analytics, according to their CEO Samar Singla. 

3. Know Your Competitors

It’s likely that your competition already uses social media, which suggests you could learn from their mistakes.

  • Perform a competitor analysis.

A competitor analysis could enable you to find out who your competitors are, what they’re good at, and what they are not. You’ll gain a clear feel for what’s required in your business, which might aid you in setting your own objectives.

  • It will also assist you in identifying potential.

Your competitors could enjoy enormous popularity on Instagram but be less popular on Pinterest or TickTock. Instead of struggling to steal viewers from a strong player, you might prefer to concentrate on platforms where your demographic is untapped.

  • Another technique is to keep tabs on your competitors using social monitoring.

Conduct social media searches for the competitor’s firm name, account names, as well as other search queries. Learn what they’re saying about their businesses and what others are discussing about them. 

You might stumble upon some interesting new trends. You might also notice a certain post or ad which brilliantly makes an impact or completely misses the mark. Utilize this knowledge to help you formulate a marketing strategy for your business.

4. Audit Your Social Media Presence

Take an inventory of your activities to date if you use social media already. Pose the following questions to yourself:

  • What’s working and what isn’t?
  • Who is engaging with you?
  • Which social media platforms does your intended audience use?
  • How is your presence on social media fair when compared to that of your competitors?

Start brainstorming about methods to improve once you’ve gathered these data. Your assessment should show you exactly what all of your social media accounts are for. Ask these questions:

  • Is my intended audience present?
  • What are their plans for this platform?
  • Does this account assist me in attaining my objectives?

Answering them will help your strategy remain focused.

5. Content Production and Planning

Tailor your content to suit the needs of your audience and how they consume content on all your social media platforms. For example, Instagram users mostly consume video/graphic content compared to LinkedIn where users are more inclined to long written posts. 

  • Video content – growing increasingly common on social media, whether it’s Facebook Live or Instagram Reels.
  • Written posts – ranging from text-only posts to LinkedIn essays, are perfect for any target audience.
  • Infographics – appealing, simple approach to adding value to the content that contains a lot of statistical data.
  • Opinion polls and engaging content – fantastic for boosting interaction, but, on top of that, they also enable the website owners to conduct marketing surveys and gather important data on their customers.

6. Make a Social Media Content Calendar

Sharing great information is crucial, but having a strategy in play for when you’ll publish it to achieve the most impact is just as vital. The hours you invest in connecting with your audience should also be factored into your social media content calendar. If you need more guidance on this topic check this guide with step by step instructions on how to create a social media content calendar.

Make a posting schedule

Image source

The timelines that you will use to post different content on each platform are listed on your social media content calendar. From photos, link sharing, and re-shares of user-generated material to blog articles and videos, this is the ideal space to organize all of your social media activity. It comprises both your daily posting and your social media campaign contents.

7. Measure, Monitor, Analyze, and Make Tweaks as Needed

The key to developing an excellent social media presence is to track progress regularly. It’s all about testing and retesting when it comes to digital marketing, even if you’ve done your homework.

Social media strategy should be improving at all times, and you should strive to adapt and update it to suit your demographic and what’s right for your company image.


These social media marketing strategies are what we all need to ensure that our brand gets the recognition and visibility it needs. With these tips in mind, your next step is to take your marketing to the next level by implementing tailored strategies across all your various social media platforms.