Baby Boomers: Are Digital Marketers Ignoring A Large Section Of Their Audience

In all honesty: yes, digital marketers might be ignoring a large section of their targeted audience; because that audience may very well be today’s “baby boomers”. Too many of today’s businesses...

The Growth of Social Media Advertising Versus Newsprint

Social media is to modern-day business what chocolate chips are to homemade cookies – they simply work well together. In recent years, both small and large companies have taken to social...

5 Possible Social Media Marketing Developments in 2017

We are nearing the end of 2016 and to say that social media has been covered this year would be an understatement. From news stories like Facebook Messenger implementing “Instant Games”...

How Attribution Modeling Helps Digital Marketers Achieve the Best ROI

Every business professional wants to get the most out of their money, but how do you follow the trail? Here’s how attribution modeling helps digital marketers achieve the best ROI through...

5 Things You Need To Quickly Build an Insanely Profitable Blog from Scratch

There’s more content being created than ever before in the history of mankind. More than 4 million blog posts are published every day on the web, and millions of new blogs...

9 Shopify Expert Tips

Using Shopify’s range of tools and packages can be highly beneficial to your e-commerce company, saving you valuable time and creating a sleek storefront for your business. Find out how you...

How to Use Email Marketing to Drive SEO Results

Search engine optimisation involves on-site and off-site optimisation. While on-site optimisation majorly deals with restructuring your site’s layout, improving the quality of content and focusing on certain keywords, off-site optimisation is...

10 Most Possible Mistakes Done By Content Marketers

Writing an effective content and maintaining the uniformity throughout the passage is not simple as it seems. As the content is divided into various subheadings with an appropriate heading and the...

Blog A Way to Your Next Successful Product Launch

At a time when everybody is going digital, it seems so long ago since advertising just meant flyers and print ads. Over the years, we have kept up with the emerging...

How Social Bookmarking Sites Can Benefit Your Marketing Campaign

Did you ever end up texting a friend, a website link which you thought would be of use to him? Or, did you end up texting the link to yourself in...

6 Useful Facebook Marketing Tips for Local Businesses

The world is changing and evolving and so are the ways companies are marketing themselves. Facebook is becoming one of the most effective platforms for marketing. Not only enterprises but also...

The 4 Apps Which Help Our Marketing Team Stay Productive

We’ve all had those days where you’re just not feeling it. In fact, one of the biggest challenges when starting up as a remote employee is learning that it’s only natural...

Pokemon Go – How A Viral Video Started the Pokemon Craze

The Pokemon Go phenomenon or Pokemon Craze has absolutely taken the world by storm... or is storm an understatement? What do you call those things where, like, asteroids crash into the...

Great Ideas! Top 10 Online Business Ideas For This Year

Are you looking for inspiration to start an online business this year? If yes, then look no beyond the below mentioned top 10 online business ideas that will offer you plenty...

Uncovering Pokemon Go Viral Strategies

Pokemon Go had lifted off. I am sure you have heard about it and even played around with it at least for a few minutes. For most cases, you will see...

Clash of Clans Users are Their Marketing Stars

Clash of Clans has become one of the most popular mobile games around over the last year. For this to happen, a great game is always the first need, but a...

Why Should You Consider Using Social Media Services?

Social media can be very challenging and time-consuming. If you are managing a small team or startup business, social media marketing could be very labor intensive, plus it could also burn...

Lesson: Mistakes I’ve Done In Podcasting That Lead To Failures

It has been some good months where I am writing for HotinSocialMedia.com and I constantly wonder what else I could do to further enrich the reading experience of the avid readers...

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