Have you thought what you can do differently in social media?
I bet you do and before that, we know that social media is powerful. It helps to increase revenue, sales and visibility to name a few. But, have you ever thought if you are bound to misunderstand or there are things you are missing out in social media?
In this article, I will be discussing on some missing elements that we might overlook especially when it comes to social media. And as usual, feel free to leave a comment below too!
Are You Missing These Out In Social Media?
1. Using too many social media platforms
With the technology advancement that we have today, there are seriously a lot of social media platforms out there that you can choose from. In most cases, social media marketers are often wondering on which is the best platform to use to market their product or business.
We have limited time, and therefore, it is always good to be extremely focused on your social media with your social media presence. So, joining too many social media platforms is not (certainly) a good choice.
As a matter of fact, it will just increase your job load and probably more time as well.
How to solve this: Focus on several social media platforms is always a good move. Once your business scales, you may want to consider engaging into more platforms if you have sufficient workforce.
2. Not using social media automation
Let’s face it. Social media automation can be really expensive. However, we shouldn’t just allow the ‘price’ to affect our judgment (or affect our social media marketing strategy). When it comes to social media automation, what matters most is that it will help you to save a lot of time and effort.
Most businesses often overlook this because of the strong thoughts of saving money. However, in a long run, social media automation will actually generate you more sales, revenue and visibility among all!
How to solve this: There are many third party tools out there where you can easily leverage from. For example, Buffer and Hootsuite are both very affordable at $10 per month. They also offer free accounts with limited access and functionality.
3. Advertisement is just for the rich and bigger brands
The truth is, social media advertisement is more important that ever. More importantly, it costs way lesser than what it was years back. And I’m sure you will find a hundreds or thousands of articles talking about the advantages of social media advertisements.
Sure, you will see those who spend thousands of dollars a month on these ads but you do not need to do that. As a matter of fact, all you need is to set a small budget with very specific goals.
Here are some quick examples of the goals you can set up:
- Increase page like
- Increase clicks
- Boosted posts
- Run contests
How to solve this: Depending on the size of your business and overall budget for marketing, I would say that you can start with a mere $10 a day for starters. As most social media advertising platforms allow you to set limits in spending, there is absolutely nothing to worry about overspending and creating a huge hole in your wallet.
4. Number of posts is not relevant anymore
Social media marketing is not about the number of posts you publish in a day. Seriously.
You want to share quality content on your social media account and not the opposite. Publishing 50 posts a day doesn’t really help you and your brand if you are just spamming crappy stuff. Instead, make sure that you are constantly publishing quality content on all social media platforms of your choice.
Yes, they can be in a form of status updates, video, images or even live streaming. At the end of the day, it is your job to ensure that your readers find it useful and able to resonates with the message embedded in it (which is by far the most important thing ever in social media marketing).
How to solve this: Plan your content in advance and make sure that you are sharing only content that will entrive your readers. If you are constantly doing this, you are going to create a huge fan base for your brand or buisness.
5. Are you forgetting millennials?
One of the biggest mistakes I have seen done by several companies is forgetting the real power of millennials. Sure, you may not have the right products to promote to them as they are not using — or so that’s what you think.
However, do you know that you can target them to further boost your visibility? Like it or not, millennials will be your future customers and they could even be ‘used’ especially during festive periods where people are often exchanging gifts.
How to solve this: The takeaway is rather simple. You should not leave out a specific audience and if marketing budget is a concern, change your targets either monthly or quarterly. Once you have collected sufficient information, compile them and do your analysis from there!
6. Social media freelancers
When you are tight in budget and lack experience, you need to outsource your social media work. As it is often challenging to do that (due to the high costs from those agencies), you can easily reach out to freelancers in your country who can assist you with the tasks!
One of the key advantages of using freelancers is that the cost of hiring them is rather low. In this case, you do not need to worry about the high cost of the retainers you need to pay. And the best part? Most of the times, there isn’t any specific agreements that you will sign especially for long term or projects! You can just get a one-off ‘gig’, so to say.
How to solve this: Head over to those freelance portals and you can find tons of freelancers with many skills that you may need. You can either hire them by the hour or per project basis.
It is common for us to overlook many things in social media. I hope the above six recommendations will be useful for you when it comes to social media marketing 2017.
See also: Social Media Landscape 2017