There are so many social media tools out there to help you with literally any social media tasks you need to do. Trust me, I have been there myself and it is really a daunting task.
For starters, I am a huge fan of testing out new and cool tools. I don’t mind paying hundred (or thousand) of dollars a month to get my hands on these, mouth-watering tools to make my social media marketing life easier.
Sure, we can always earn money but when it comes to time, that is something we just can’t get it back once it is gone. As a content marketer and social media enthusiast, I am often asked on the tools I use for marketing … specifically social media marketing.
Last week, I decided to list down a list of social media tools I use on a daily basis and creating a separate folder on my Chrome browser. God I am surprised with the numbers!
I know you are inching to peep into my virtual social media toolbox. Well, you will get them right here in this post.
Social Media Scheduling Tools
Buffer is my go-to tools, all the time. Period.
There is no other tool as simple as Buffer and I totally love it. it gives you the ability to:
- Analyze your social media stats (number of likes, shares etc)
- Scheduling posts for future usage
- Integrate with multiple (and major) social media platforms
In short, Buffer gets the job done … gracefully and without the need to pull your hair off. Plus, Buffer had recently introduced the ‘optimal time’ which is super awesome. It determines the best time to share an update based on the past 5,000 of your social updates (specifically and based on social media platforms). With just a click of the button, you can import those times directly into your Buffer schedule.
Hootsuite is more than just a scheduling tool for social media. For me, it is the best social media management tool out there.
While you can do all the good stuffs like scheduling and analyze your social media accounts with Hootsuite, the real power of it is the team feature. Each post and social media task can be allocated to a specific team member for actions. This is a huge time saver and productivity tool to say the very least.
Hootsuite comes with an enormous 50 social accounts when you pay for a paid account ($10 per month). Let’s face it, how many of us manages 50 social media accounts at one go?
If you are talking about saving money and value-for-money, Hootsuite is your only tool you need.
3. Post Planner
I use Post Planner for sharing viral posts and images. Make no mistake, you can use Post Planner for both Twitter and Facebook!
How Post Planner works is pretty simple. With just a few clicks of the button, you can find specific images, post status and questions that had been posted by others and they gained popularity.
The whole concept of using Post Planner is that when you start sharing content that are already proven popular, you have a higher chance when you share them on your own social account.
Social Media Tools for Analytics
1. Twitter Analytics (Twitter Ads)
If you are a fan of Twitter or uses Twitter for marketing, Twitter Analytics is important as it shows you everything you need to know about your Twitter marketing progress.
It is free to use and there are also custom reports you can create (or generate) especially when you are comparing to dates which are further than the common 30 days period.
2. Google Analytics
Yes, you hear me right folks. Google Analytics is an awesome tool to find more information about your entire social marketing strategy. While it is mainly used to determine the stats of your website, it is extremely useful when it comes to social media.
For example, heading over to Acquisition > Social would provide you a list of traffic that comes from social. You can easily determine the bounce rate, landing pages and even network reference for a bigger analytical pool of data.
If you ever got lost using Google Analytics, feel free to use the Google Knowledge Base (or you can reach out to me) for more information and guidance.
Social Media Monitoring Tools
1. Hootsuite, Buffer and Sprout Social
Depending on your needs and budget, I would highly recommend these three tools to monitor your social media strategy. The lightweight tool would be Buffer and it provides slightly more-than-just general statistics. Hootsuite and Sprout Social are pretty much the heavyweight champions when it comes to monitoring your social presence.
Monitoring your social strategy is important as it provides you with an idea on your marketing progress while keeping a close eyes on your competitors and customers.
Cyfe is a multi-purpose dashboard. It provides tons of features and the one I love the most is the social media monitoring ones. You can easily integrate various widgets into your dashboard for a quick all-in-one view.
It does take some time to setup correctly but trust me, it is extremely useful and you are going to love to it!
See also: 30 Top Social Media Monitoring Tools You Need to Try
3. Simply Measured Tools
If you love social media, you probably have heard about Simply Measured. It provides both basic and detailed information of your social media strategies based on various platforms.
More importantly, you have the ability to share (which you can email it to yourself) and download the data for future usage.
While some of the tools at Simply Measured are paid ones, do not underestimate the power of the free tools. They are extremely useful in the hands of the right people!
4. Google Alerts
Last but not least, it is the good old Google Alerts. It is extremely easy to use, setup and it provides pretty decent data.
You can determine the keywords to be monitored and the speed of informing. These data are then delivered to your email and for the record, I love the frequency to be set to ‘as-it-happens’. The only downside of Google Alerts is that the data monitored are not always delivered at the right time (some delay may happen from time to time).
Over to you!
Yes, now it is your turn. Did I miss out any social media tools that you find useful (or your favorites)? Leave a comment below and tell me all about it!
See also: 15 Social Media Tools Every Marketer Should Be Using