Starting a new business is exciting, but also challenging and can cause a lot of headaches. If you do not follow a well-structured business plan, then there is a chance that your efforts may go to waste. While the branding, customer service, and product offerings are important, the most vital part of running a successful business lies within the way you market the business in the end. Without proper marketing, you will not be able to reach an appropriate audience, which means you will not achieve the goals you set out to achieve with your business. With a good marketing plan, however, your business can thrive and even rise above your competitors.
The internet has brought about many new ways of promoting a business. Companies can now promote their products and services on an official website, as well as on blogs, directories, in the form of advertisements and, of course, on social media channels. When it comes to social media marketing, however, many businesses fail to thoroughly harness the potential that social media platforms have for their business. In this guide, we would like to discuss five essential tips that you should take into consideration while compiling a social media marketing plan to gain a boost in the results you achieve through your efforts.
5 Tips For Managing Social Media For Your Business
1. Hang Out Where Your Audience Hangs Out
The most important aspect of your social media marketing campaign might be where you promote your brand and content. There are different social media networks that you can utilize to promote your business, but not all of them might be appropriate for your specific business. As an example, Facebook recently reached a two billion user count, but for certain businesses, promoting on a platform with fewer users, such as LinkedIn, might be more effective. For this reason, you will need to start by analyzing your own business. You need to identify your target market – ask yourself who you are targeting with your products or services. Once you have identified who your target audience is, you need to find on which social network they are most active on and then target this particular social network.
2. Don’t Start With Them All
Businesses often tend to target as many social networks as possible when they are only getting started. Unfortunately, this also means they will have to work much harder to keep their social accounts active – time and effort that could have been used on more important tasks. Instead, it is recommended to find where your target audience is most active and then to only start out with these particular social media channels. A lot of small business owners tend to start out by only targeting one single social media channel. This reduces the time needed to maintain their social media profiles and ensures they are able to devote all of their time spent on social media marketing on mastering one particular social network before moving on to the next. When considering influencer marketing benefits and how this particular type of marketing strategy can be utilized, it is sometimes a good idea to create a presence on an additional network for the purpose of influencer marketing, but this should only be done if the influencer you wish to use for your business is not active within the social networks you are targeting.
3. Spend Some Time Perfecting Your Profile
Branding is essential if you wish to build a successful business that is recognized easily not only by the past and existing customers but also by potentially new customers. For this reason, you should ensure that every particular site your business has a presence on is set up for maximizing brand awareness. The same goes for your social media profiles. After creating a profile for your business on appropriate social media networks, then you should spend some time to officially brand your social profiles with the logo, colors, and information about your particular business. Kiss Metrics recommend paying close attention to page’s name and username, as well as the profile picture used and, in modern social platforms, the cover image is also considered important. Always remember to fill out the description or bio section, and include a link back to your website.
4. Create Weekly Schedules
Even though social media networks were once meant to help people stay connected with their friends, family, and other acquaintances, these platforms are now much more powerful than ever before for businesses as well. By utilizing social media platforms for your business, you can easily stay in touch with your clients and build trust. Unfortunately, it is not always possible to spend hours of time every day creating new posts. Instead of manually creating your posts as they should be posted, you should rather set aside time on one day of each week to schedule the entire week’s posts. This will help to keep your audience engaged without the requirement of having to log on multiple times every day to post something to your company’s page or profile.
5. Utilize Social Media Marketing Tools
An excellent way to keep your business profile engaged on the social media platforms you decided to target is to use some tools that will help you gain more insight into who your target audience is on every network, as well as how engaged they are with your page. Many of these tools will also help you schedule future posts, as we discussed in the previous point, and help you automatically post to groups that are relative to your niche. Some of the most popular social media marketing tools that you can use include Buffer, HootSuite, IFTTT, and BuzzSumo, according to Optin Monster.
Promoting your business on social media networks are essential for the success of a business in the modern day, but not following a plan that has been customized to your business might not yield the results you expect. If you are finding it difficult to get started and gain adequate results on social media channels, then you surely need to consider the tips we have shared in this article to help you gain better results.
See also: Five Winning Social Media Strategies From Master Marketers