When you are in charge of social media marketing, you need to create posts that will draw the viewer’s attention. After all, we all know how social media feeds look like, and it’s chaotic, to say the least. This is why generic posts will never do; you need something that will grab the attention of the user who is scrolling and create a will to go through the entire post.
To reach your target audience group, aesthetically touch their list of requirements, and make your site feel relevant to them, you can utilize the modern-age creative design tactics. And on implementing these digital marketing techniques, you can not only achieve the desired results but also be able to create lasting brand awareness. So, now, we will go over five pro design tips for young social media marketers.
5 Pro Design Tips for Young Social Media Marketer
1. Use of color
You can use colors for achieving three effects: to convey emotion, to express or support a particular personality, and to set the mood and the atmosphere. In fact, the color is so important that its impact was studied, and it turns out that almost 90% of all snap judgments or, in this case, impulse purchases were based on the color of the product. In other words, choose the right color to convey these points in your post, and choose colors based on the points you want to communicate.
Basically, you need to select a perfect font or set of fonts that are aesthetically compatible. You can also use them in a similar way as colors, to convey the mood, or to stress urgency and importance. Also, make sure that the size of the font you use is visible so that the user does not need to click the link in order to know what it is about.
3. Use of lines and balance
Lines can be reallyhelpful since they can guide our eyes. You can use straight lines if you want to create harmony or use curved lines to create a sense of motion. Again, it is an excellent trick for logo design or posts in general, to create a better impact.
Also, the balance in your design must correspond to the nature of your post. So, if you want something active and harmonic, use symmetry and straight lines again, but if it needs to be disturbing, or similar, you can use asymmetry, and other elements.
4. Size and contrast
You are probably going to use different shapes (again, use perfect elements like square and circle for harmony, or something that doesn’t have a definite form, for the sense of unease) in your post as well, so remember these essential elements also. If you want to stress something, then you will have to use bigger features, like squares, circles, etc. And also, remember that, with color contrast, you can also create a sense of importance.
Lastly, your post needs to have a hierarchy. So, the most important element should go first and it should be the most visible. Then, you can focus on the other goals of the design, and look for the next most important thing that you want to be observed.
Perhaps one of the easiest way, or the most natural design element to improve social media images is a so-called principle of repetition. Repetition is used for a particular purpose, and it is not to fill out the void in your design. It is an essential part of the process because it can help establish and bolster different elements, and it an integral part of consistent branding.
In your designs three elements should be consistent to establish a strong identity on social media; those are logo, fonts (typography) and colors. Gradually as you repeat these items, your brand will gain unique as well as instantly recognizable appearance.
Knowing how the human eye moves across images, designs, websites or any other visual element can give you a good advantage. Luckily there is some consistency here that you can use, for example, we read in “F” pattern, “E” pattern and also “Z” pattern. So, if you want to find a perfect place for your important design elements they should be on the upper-left side because the viewer will immediately notice it. This is crucial for web design, infographic design, and for editing images. Also, have that in mind if you want to obscure something and make people search for it harder.
To sum up, design is not only about aesthetically rich content; it is about the element placement hierarchy and harmony. A good designer knows how to place and color each item in his or her work because he or she knows how people will respond to it. Remember to view other popular posts, to see how it is done, and learn from quality designs. Hopefully, these small design tips will help you out, and you will create more viral content in the future.
See also: Visual Marketing Tips for Social Media Marketers