5 Facebook Marketing Mistakes To Avoid (Beginner’s Edition)

By now, you probably know that social media marketing is important for your business. That’s why Hot In Social Media (yes, this blog you are reading) is devoted to provides you with a powerful dose of social media tips and tricks every week.
Putting aside how powerful social media marketing is, do you know that there are many mistakes people are doing daily when it comes to social media marketing? Here’s the full disclaimer: There are dozens of them and we can’t possibly cover them all in one post. So, today’s post would be the mistakes people often do in Facebook marketing.
I decided to choose Facebook marketing because I think it is the most reliable platform for business owners and you should NOT underestimate the true power that lies in it.
Are you ready to dive into the topic now?


5 Facebook Marketing Mistakes To Avoid


1. Facebook is just another social media platform

Seriously, you this absolutely wrong. While you may know about it, you will be surprised that there are still people who believe in that!
Facebook has long evolved from a social media platform to an advertising platform. This means that you can do many things with the power of Facebook. And for starters, with over a billion users on Facebook, there is absolutely no reason why you shouldn’t leverage Facebook for your business needs.
Here are a few things that you can do with Facebook marketing:

  • Paid advertising
  • A powerful networking platform
  • Grow your visibility
  • Create and manage contests
  • Increase fans and followers for your business


2. My Facebook advertising is not working

This is one of the biggest and most common words I hear from my clients. There are many variables on why their Facebook advertising isn’t working and one of them could simply be the image they are using.

  • Do you reuse the same image for all of your campaigns?
  • When was the last time you change the images?
  • Are you only using images for Facebook marketing?
  • Do you have proper call-to-actions (or CTA) in the images?
  • Can the images resonate with your audience?

You see, there are many reasons why Facebook advertising is not working for them. The above are just a tiny, little fraction of the common Facebook marketing mistakes done by most companies and businesses.
As a result of not seeing the reason, they would easily put the blame on Facebook for being ineffective.
Facebook is an interactive platform. Therefore, you want to create powerful content that will resonate with your audience. You can:

  • Use different forms of media to attract your customers
  • Consider investing time into creating powerful call-to-actions (CTA)
  • Avoid recycling the same images or media for all your social media campaigns
  • Track the status of the advertisements to ensure that the results are always favorable for your business


3. Thinking out of the box

You should be familiar with the sentence, “Why repair if it is not broken”. Believe it or not, this is the exact same thing that is used in Facebook marketing.
Business owners often have the mindset that what works last year, will work for this year. As a matter of fact, that is not entirely true. If used in a long run, it will actually create more disadvantages for your business and even putting your Facebook marketing at risk!
Social media marketing has long been a very interactive industry where customers (such as us) as often attracted to new features and marketing tactics. Gone were the days where we appreciate the old school marketing.
As Facebook is evolving with the world and trend, it is important for us to understand what Facebook can offer. In this case, it means that Facebook is very effective when you are using it to the maximum.

4. Are you targeting the right audience?

One of the biggest mistakes done by business owners in Facebook marketing is not targeting the right audience.
The old mindset where more posts would reach a bigger audience is long ineffective. When you are targeting the general market, you are not marketing your product or brand the smart way.
Instead, you should have a persona which you would want to target on Facebook. Do you remember that Facebook is used by the billions? As there are many walks of life, you need to be very specific with your audience.
When you are running a marketing campaign on Facebook, do not just create one ad set. Instead, create different forms of marketing ad sets which can easily be differentiated through:

  • Age
  • Location
  • Interest

Once you have run the above test for about a week or two, it will give you strong understand your market needs and who is your target audience.
With the information, you can then tweak the marketing strategy to fit your company’s need.

5. Facebook is not entirely for marketing only

Do you know that you should interact with your audience on Facebook while putting aside sales and revenue?
Your audience is humans and just like us, we love being acknowledged and appreciated. When your marketing is done for humans, you are going to resonate with them in a whole new level.
For example, instead of constantly publishing posts about your product, you should consider publishing posts about topics that matter most to your audience. Here are a few topics that are pretty evergreen in most cases:

  • Life hacks
  • Health tips
  • Daily motivation
  • Inspiring images
  • Fun facts
  • Goals and leadership tips

When you share content that matters to your audience, they will feel that you care for them. And when you care for them, they will react more positively towards your posts. With Facebook Edgerank algorithm, this will ensure that your posts are more visible on their timelines.


Social media marketing such as Facebook marketing can be extremely effective for businesses of all sizes. For business owners, you can easily kick start Facebook marketing and to ensure success, keep in mind especially with the tips above.
With proper implementation, they can save you a lot of money, as well as improve your marketing results triple fold.
See also: Top 10 Marketing Tips to Grow Your Small Business Facebook Page Audience