A picture is worth a thousand words. To tell your story, you can either write long (and boring) article on your blog or you can summarize and illustrate your ideas with a visual infographic.
Why infographic is so popular on social media you are wondering? Because almost 50% of your brain is involved in visual processing and nowadays we receive 5 times as much information today as we did in 1986. People remember 10% of what they hear, 20% of what they read and 80% of what they SEE and DO. Infographic helps.
Now, everyone can design infographics (not only the graphically gifted). I have selected 4 free infographic tools to make your posts visual and display your information in a short, sweet and colorful manner.
This tool is one of the easiest free infographic tools to manage. It allows to create bubble charts and treemaps to simple pie charts. It has created over 800,000 infographics. A handy built-in spreadsheet editor makes datas easy to edit. You can also import your XLS, XLSX, and CSV files. One of the most coveted features of this infographic maker is its ability to download your created files in PNG or PDF format. Once you save the files, you can publish them on your business website and social media pages.
I never used Visual.ly to make infographics but only to curate data visualization to write about in my blog post. This innovative website gives you both an infographic maker and a community that allows you to design infographics and share them on social media pages. More that 35,000 designers, illustrators, and journalists can help you to design and promote your project. Visual.ly is not a free tool but pricing starts at $999/year.
Stuck in your design-thinking process? Easel.ly is the free infographic tool you are looking for. Drag and drop a theme (called “vhemes”) and then customize information (add your own text, photos, colors and shapes).
Easel.ly is a theme-based app for creating infographics and data visualizations. Drag a theme onto your canvas, and enter your information.
Once you finish, save it in your picture file, and, VOILA, you´re an infographic artist.
Actually I have to admit, Piktochart is my second favorite infographic tool after Infogr.am. The free version offers you seven themes, and once you get registered for the pro account, you get unlock of much more themes. The ease of use is really impressive, drag and drop, customize and share.
Do you see other free infographic tools you use I have missed? Feel free to add them in comments.
See also: The Benefits of Using Infographics as an Online Marketing Tool