Social sites have become a common platform for product promotion. One of the best social site you may consider using in your next campaign is twitter. It is currently boasting of popularity all over the world thus can be well used to reach any public. In addition, it has numerous tools that can effectively help you manage your campaign well.
However, the available tools cannot work well without you having the know-how on usage of Twitter as an advertising avenue. This article seeks will provide you with the important steps which can be observed to enhance business growth through twitter advertising. What really makes it a viable choice?
Why should you use a Twitter ad campaign?
When its advertising avenues were availed, there seemed to be lack of functionality especially in getting your advert to the right audience. This channel may not be as detailed as other social sites can be, but one good thing is that it can effectively ensure that your message gets to the target public. This is possible if one understands the vital steps to be followed in order to create a quality twitter advertising campaign for your product or service.
1. The first step: be visible to other promoted tweets
You are not the first person to use this channel. There are already existing tweets concerning different issues. Most people use it to promote a particular message or rather product. For instance, if one decides to search on twitter for a particular topic, among the results one will be able to see is the promoted messages.
This offers a chance for you to reach your potential customers by simply getting the message on top of their twitter feed. Additionally, this means it can be creatively utilized to present influencing content about your business to enable it command authority in the sector.
How do you do it?
You must first sign in to the Twitter advertising section with your username and password. For a person who is doing it for the first time, you will be required choose your time zone and country. If one has used it before and ones to try another campaign, click on the button of new campaign. This form of advertising is currently available in UK, USA, Canada and Ireland.
For the national brands and other advertising agencies, filling a form will be required in order to inquire from an advertising expert. The next thing is to choose on the new tweets which have been promoted. You will then select base on the keywords mostly searched to select the target audience. This allows you to easily target your competitors’ followers.
Furthermore, you can target people in a certain region or even by gender. One must then allow twitter to choose the engaging tweets or even manually do it on their own for perfect product promotion. Finally, setting your total budget is very crucial. You can choose to for a lower amount compared with the one suggested by twitter but that will make you vulnerable to outbidding. Save the campaign and it will soon go live on approval by the twitter advertising team.
2. Step two: increase the number of followers
This can be done by observing the number of promoted accounts. Its setup is the same to the one of promoted tweets. This will make it easy for you to target users who follow a particular account. You can also opt to select a tweet from your account that will be easily shown on phones. It should be contain the reason that will convince a person to follow you.
Budgeting is similar to the earlier one, bid per follower and daily maximum setup. It is advisable to be wise on the budget to ensure that you only pay for potential customer followers.
3. Final step: lead generation cards
These are tweets that make it possible for you to gather emails and names of potential leads to subscribers. This cards increase rates of conversion by capturing form fills from followers. It is good to understand how to set up your lead tracking system and come up with your own lead generation card. You can then create or design you card to reveal the visual or written content. This is important as it will relay the value of your offer and enable you to capture leads.
It is high time you follow these steps to ensure successful twitter campaigns. Most people find it complicated, but with good understanding of this social site then one can easily enlarge the product or service reach regions. Hope you find it a better and simplified option for your advertising.
See also: Twitter the New Ecommerce Platform