Hot in Social Media Tips and Tricks

In case you haven’t heard of BeReal, and chances are you haven’t yet, it is a social media app that is meant to be quite the opposite of Instagram. Launched at the beginning of 2020 by Alexis Barreyat and Kevin Perreau, the app only...

A new year has begun, so every business owner is looking for ways to attract more clients in 2023. To do so, we’d first have to understand Google’s latest algorithm changes in 2022 to adapt to these new updates.The most important Google updates of...

We’ve started our YouTube series with the funniest YouTube channels and the best YouTube history channels, but what are the biggest YouTube channels in the world and the most subscribed across all categories? Well, there might be some surprises in there. Just in the top...

Social media marketing is a great way to expose your brand to new people and build a loyal following. But what happens when that following consistently bounces from your website?A high bounce rate is a bad news for your website. It’s a sign your...

Today (December 12, 2022) marks an important milestone for our digital marketing blog: 10 years of Hot in Social Media! 🥳I remember the early days when organic traffic on Facebook was real – when we had a ton of comments and +1s on our...

Whether you’re running a remote team or thinking about starting an online business right now, congratulations! You’re one of the daring businessmen of the online age! And there are many others like you, thanks to the many advantages of remote working. To help you manage...

Ever since Elon Musk bought Twitter and started making drastic changes like charging users $8/month to become verified, firing Twitter’s entire leadership team, and planning to fire more employees, many users who are not fans of him or his methods and principles have started...

The Instagram Explore page remains a vital source of organic reach. The Instagram algorithm finds content each user might like and recommends it to them. It does this through machine learning. The recommendations are becoming more and more accurate as the algorithm constantly evolves...

After launching in 2017 outside of China, TikTok has been consistently growing. According to CNBC, the platform has more than 1 billion active monthly users. The number is still lower than Facebook (2.9 billion) and Instagram (1.4 billion), but considering the rate at which TikTok...

In April, I wrote an article about Elon Musk’s Twitter saga that preceded his $44 billion offer to buy Twitter, but apparently, the saga was just beginning. Since then, Musk has repeatedly tried to back out of the deal when Tesla stock tanked only...

If you think you may have what it takes to start creating content for the gaming niche, there are several things you need to consider before you start up your own video streaming channel. First of all, you need to decide what niche you...

Want to increase your revenue by 70% within 36 months? All you have to do is invest in customer experience!It’s true. A recent study by the Temkin Group found that companies with annual revenues of $1 billion that invest in customer experience earn an...

Social media has profoundly infiltrated our lives. With 79% of Americans using social media in 2019, I think we can safely assume most people are on social media in one way or another. If you want to buy something, you go check out the brand...

If you’re here, you may be looking to find some smart productivity tools to manage your team, optimize communication and collaboration, and increase sales. Given that the customers’ preferences have evolved so much through the years and that online marketing is now more complex than...

If you're considering working with an influencer to promote your brand, you need to know how it works. An influencer marketing platform allows brands to work with influencers at fair market rates, which gives them a more personalized approach and access to higher-quality content....

If you’ve spent some time on 9GAG, Reddit, news websites, or even just on Google lately, you’ve probably caught at least a glimpse of some Leonardo DiCaprio memes and all the fuss currently surrounding him. It’s not the first time that Leo has captured...

Even if you run a business or personal account on Instagram, you’re definitely seeing more and more Reels by day. Well, if you haven’t posted any already, I’ll give you a bunch of reasons why you should start today. Why are Reels such a big...

Digital marketing and advertising have become increasingly fragmented, with new tools and platforms emerging all the time. Keeping up with all these changes can be overwhelming. But, as marketers begin to see a return on investment from creating branded social media content, they demand...