Why Is Video Marketing Important For You?

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As the New Year is fast approaching us, one of my top prediction is video marketing is going to be way above other forms of marketing content. Well, let’s take a moment to think of what the big guns are doing:Facebook focuses more...

6 Reasons Why Businesses Should Invest More In Content Marketing

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Content Marketing is a strategy of creating a set of online materials such as blogs, videos, articles, case studies, newsletters and whitepapers that can help to develop and grow a group of relevant audience. Content marketing does not promote a product or brand overtly...

Buzzlogix’s User Group Management

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Sometime back, you have read several articles I wrote about Buzzlogix. Those days, Buzzlogix was just a social media marketing tool that was in beta testing. Not long after that, it has grown from a small-sized social media tool to a full-fledged tool that...

You Can Share Live Videos on Instagram Direct Messages

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Instagram is trying to integrate the Direct Messages feature more and more and encourage users to use it to communicate. Recently, Facebook has linked Instagram contacts to its Messenger contacts. In the last update that has already started rolling out, Instagram lets you share videos...

Generational Marketing: The Best Ways to Reach Boomers and Millennials

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Marketers know that it is getting more difficult to attract new customers. As a marketer, you always have to look for new ways and latest trends to make sure your marketing campaigns not only reach out to the most number of people but also...

Facebook is Fighting Against Engagement Bait

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A lot of content is shared on Facebook daily and many posts include engagement bites. I am sure you have friends on your list that share different images or links that would "help" them win trips or expensive products; or others that tag you...

7 Essential Steps for Using Neuromarketing to Increase Facebook Engagement

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Marketing is hard work, to say the least. You can spend decades practicing your skills, researching your competitor’s tactics and always keeping up to date with the latest strategies and it can still feel like you’re only scratching the surface. Sometimes, it will feel like...

Twitter Launches Threads

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For a long time now people on Twitter have been using tweetstorms to express longer thoughts or to connect to certain topics that are discussed on the social network. This was a way to get past the Twitter's social character limitation. A while ago,...

Follow Hashtags on Instagram

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Ever since its beginnings, Instagram has introduced a way people can find photos related to the ones that they posted by searching for specific hashtags. With the importance of hashtags that the social network has given, it is a natural step for Instagram to introduce...

5 Years of Hot in Social Media

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  5 years ago on a special day (12.12.12), I launched this Hot in Social Media blog with the main purposed to learn more about SEO and blogging in general. I'm happy to see that all blog's numbers had an organically increase in the last year...

How to use Facebook for Marketing A Business Locally?

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Troubles trying to market your business locally? I bet it happens to many people, regardless the location you are in. And this is not because of the industry you are in, or because the competition is simply better than you. As a matter of...

Everything You Need To Know About Facebook Messenger Ads

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Image source: Smh Facebook has successfully maintained top position among the social media giants, and the same goes for its messenger as well. With more than a billion of downloads, more people are joining this social media platform every day. The increased usage has made...

6 Essential Tips for Creating Relevant Facebook Content

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Given the fact that Facebook has nearly 2.07 billion monthly active users, setting up a Facebook page is a must for every brand that wants to stay competitive. However, being active on Facebook and sharing a few posts every once in a while is...

News from Instagram: Stories Highlights and Stories Archive

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It seems that Instagram keeps on surprising us more often than usual with the updates they make on Stories. This time they introduced Stories Highlights and Stories Archive. What is it all about? Let's see!    Instagram Stories Highlights and Stories Archive   1. Stories Highlights Ever since they...

Instagram Contacts Integrated into Facebook Messenger

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Facebook and Instagram are testing a new integration between platforms: Instagram contacts integrated into Facebook Messenger, in order to keep their users in a loop. This integration comes after the cross-posting stories between Instagram and Facebook, being the latest one. Now it will be easier...

Is the Snapchat Paperclip the Solution to all Snapchat’s Problems?

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As we all know, Snapchat’s going through some rough time. Let’s say that if it had a Facebook account the latest update would have been “In a complicated relationship with the Internet people”. Even though Instagram Stories replaced Snapchat as the coolest app on...

5 Ways To Build Relationships With Influencers

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Marketing and branding have a new face today. This face is popular, leverages the social media like a boss, and is well acknowledged for its expertise. And this face has a name. It is called the influencer. So who are influencers really? Influencers are...

The New Snapchat Separate the Social from the Media

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With all the losses that Snapchat has been experiencing lately, it was about time they made a new move and come up with a new design and new algorithm that separates posts from friends from the ones from advertisers. An interesting move that Facebook...
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