Marketers should leave no stone unturned in exploiting the true potential of certain social media platforms such as Instagram as a reliable advertising channel. They need to understand that Instagram can offer better customer engagement compared to other social media platforms, including Facebook and Twitter.
In fact, according to the data published by Invesp Conversion Rate Optimization, brands are seeing a (per)follower engagement rate of 4.21% on Instagram, which is about 58 times higher than Facebook and about 120 times higher than Twitter.
Unarguably, Instagram can be used to build solid customer engagement and this post will tell you how.
When it comes to Instagram, hashtags are your best friend. They can help you not only get discovered by a relevant audience but also with organizing the content. You can use up to 30 hashtags per post. However, using more hashtags than words or throwing all 30 hashtags in every post will likely put off your followers.
When used judiciously, hashtags can do wonders for your marketing strategy.
With over 80 million photos uploaded every day, garnering ‘likes’ for your Instagram content is a tough challenge. Whether it is a photo or a 60-second video you are sharing, focus on using only high-quality and aesthetically-pleasing visual content. As most Instagram users spend just a few minutes scrolling through their feed, only quality and attractive photos can grab their attention.
Running a contest on Instagram can not only strengthen your relationship with current followers but also help you attract new ones. Besides, Instagram has relatively less stringent promotion rules compared to other social media platforms, particularly Facebook. So, running a contest on this platform is relatively straightforward.
The first thing you need to do is to decide how people will enter your contest. Here are a few ideas to get you started.
To enter your contest, participants have to:
Make sure to include an enticing reward such as a gift voucher, discount coupons or even your own products. You can also consider rewarding your most loyal fans who participate in the contest. Set up contest guidelines such as the number of winners, contest theme, entry deadline, and the date and time of the announcement of the winners.
A takeover is one of the quickest ways to grow your Instagram followers. You can either take over another Instagram account or ask an Instagrammer to take over yours for 24 hours. This Instagrammer can be anyone, such as an employee, influencer, ambassador, affiliate business partner, or even an active member of your brand’s community. However, if you are going host a takeover intentionally, you need to come up with a strategy.
Social media platforms such as Instagram offer unique opportunities to connect with your consumer base. Increasing the number of followers, however, is not the only key to Instagram success. Understanding the unique features of this platform and leveraging them to build your brand’s community will decide if your marketing strategy will succeed. Follow these tips, and you will see your Instagram community grow and be better engaged.
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