Every app developer, without a doubt, does his best to design apps that his future users would hopefully patronize. All the better if they do so for a long time because this is one sure way of acquiring ROI efficiently. Additionally, there is no denying the benefits of earning loyal users who are almost always bound to wait and avail of every app you release. App development, after all, is no different from any other kind of business. The more loyal users who have, the more it becomes easier for you to boost revenue and employ various marketing strategies.
It’s crucial, then, to exert equal effort in gaining a loyal following for your app creations. In the infographic presented below, you will learn about the most efficient ways to this. For instance, different kinds of advertising (e.g. performance ads, search ads, and social media ads) are indispensable tools you definitely shouldn’t hesitate to invest on You will learn about how each one works, complemented by compelling facts and statistics that are clear evidence of their efficacy in helping you establish a loyal user base. Other unique techniques involve applying app store optimization (ASO), referral marketing, utilization of traditional channels (like newspapers, TVs, and billboards), LTV and app re-targeting.
App store optimization requires special attention since it’s something that’s as fundamental as the search engine optimization of a website. After all, without ASO, your app would have limited visibility. This factor is very vital as it obviously allows you to gain more users, whose loyalty you may earn with the passage of time. Paying close attention to ASO factors such as keywords, metadata, and another integral should never be neglected as it has a significant impact on app visibility on the App Store and Play Store.
Referral marketing, on the other hand, has served as a solid evidence of how an app’s virality can be planned from the outset. Even now, the influence of families’ and friends’ recommendations still trumps other kinds of advertising techniques. The majority of marketing experts are also quick to advocate the use of word of mouth app marketing. The technicalities involved in LTV shouldn’t be ignored as well, as it helps you gain a precise view of how your endeavors would turn out in the long run. With it, you would be able to make accurate predictions of future profits, as well as make better budgeting decisions and plans.
Indeed, most of these methods focus on organized, non-intrusive means to make sure that you would be able to make your app adequately attractive to prospective and current app users. Many of these procedures involve organic and paid ways to acquire a customer base as well What’s certain is that they would require investments of effort, money, and time on your part. With their proven positive results, you can rest assured that they would be very much worth it.
Based on the facts reiterated above, careful planning and execution of strategies for better user acquisition is nothing short of necessary. The challenge lies in the ever-growing competition and, of course, the temperamental tastes and preferences of your customers as well. With the plethora of excellent methods we have mentioned above, though, any serious app developer certainly wouldn’t be able to make an alibi about not having enough options to choose from.
Again, there is no better reference for you to use than the concise yet thoroughly descriptive infographic that follows. It makes good use of easy-to-read lists, which make it convenient for the reader to understand and remember every important detail about the said techniques. You can expect nothing less from field experts that prioritize optimization in everything they do, after all.